Every plan includes SMS response, qualification, routing, and live-agent takeover. Monthly fees, one-time setup, and first-month totals are published below.
Prices shown in USD. Standard local-number provisioning, approved campaign registration, and ordinary carrier fees within the allowance are included. Taxes and nonstandard routes are additional.
Agent and Team plans begin with one month of Holden plus setup. Brokerage rollouts are staged by office or lead source.
For an individual producer or partner team with a consistent inbound lead flow.
Best fit: established agents receiving 50–100 inbound leads a month.
Book a demoFor real-estate teams distributing inbound opportunities across multiple agents.
Best fit: teams receiving roughly 100–500 inbound leads a month.
Book a demoFor multi-office brokerages that need shared response standards with local routing.
Best fit: centralized brokerage lead operations across several teams or markets. Final implementation scope is approved before billing.
Book a demoEnterprise brokerage
For organizations above five markets or 2,000 monthly inbound leads, enterprise scoping documents source compatibility, admin roles, retention, DPA and subprocessor review, onboarding milestones, support expectations, and the commercial commitment before contract.
Request enterprise pricingCompare plans
| Plan detail | Agent | Team | Brokerage |
|---|---|---|---|
| Monthly platform fee | $249 | $749 | $2,499 |
| One-time setup | $500 | $1,500 | $5,000 |
| First 30 days total | $749 | $2,249 | $7,499 typical |
| Handled leads included | 100 | 500 | 2,000 |
| Inbound lead sources | 1 | Up to 3 | Up to 10 |
| Configured offices / markets | 1 | 1 team | Up to 5 |
| Buyer and seller workflows | Included | Included | Custom |
| Human takeover and transcript | Included | Included | Included |
| Routing | One queue | Multi-agent | Multi-team / office |
| Reporting | Core activity | Conversation + handoff | Consolidated + export |
| Workflow review | At launch | Monthly | Dedicated |
A precise scope
Holden is priced around one operational job. If your workflow needs custom work, you see the scope and price before it begins.
The complete path from a valid fresh inbound lead to a live agent.
These are separate products or scopes—not fine print.
Implementation
Billing questions
Pricing is designed to be legible before Holden touches a live lead.
A handled lead is one unique phone number for which Holden submits an initial SMS to the carrier during the billing month. Duplicate inquiries from the same number count once that month. A new billing month counts again only if a new eligible inquiry triggers a response. Leads blocked before sending by the consent gate, existing suppression, or an invalid payload do not count. Carrier acceptance does not guarantee delivery.
Standard local-number provisioning, approved campaign-registration work, and ordinary SMS carrier fees generated by Holden’s included qualification workflow are covered. Additional numbers, MMS, short codes, international routes, bulk or reactivation campaigns, premium vetting, unusually long custom flows, and taxes are separate and quoted before use.
Holden continues handling leads at the published overage rate. You can request an alert or hard monthly cap during setup.
Agent and Team plans begin with a paid 30-day pilot and continue month to month unless your order form says otherwise. Brokerage and Enterprise terms are documented during scoping.
Yes. A plan can change for the next billing period. Any required workflow changes are scoped before implementation.
No. The allowance reserves messaging and operational capacity for that billing month.
No. Standard source compatibility is confirmed during scoping. Any custom integration receives a written scope and price before work begins.
Yes. Customers who prepay for twelve months receive two months of platform fees at no charge. Implementation remains separate.
We will walk through the SMS conversation, qualification, routing, pricing, and setup for your team.